Wired has a great article taking a look at Yahoo currently and what it really means to the Internet now. A company that was once the an Internet darling is now on the verge of full on irrelevancy.
It isn’t shocking though. Throughout the years it has been a leadership carousel. With the board of directors worried about tomorrows share price instead of the future of the company, they constantly forced change in plans and CEO’s. It is a wonder that nothing ever stuck as it never had the time to mature and get its feet under it before there was a regime change.
While I don’t believe Marissa Mayer was the right person to turn the company around, you also cannot blame her for the lack of success. The company she inherited was bloated, lacked cohesive direction/vision, and was only making money due to its stake in Alibaba. There would be no amount of new ideas and culture change she could affect to stem the tide of the sinking ship.
And while we are on the subject, Microsoft buying them would have just accelerated the nail in the coffin. Look at the Nokia acquisition. Billions of dollars spent only for them to gut the sale and essentially give up on the phone market. They have also gutted a good portion of Bing selling assets to a company like Uber. I’m sure Yahoo would have been quickly parted out and dismantled.