Sometime this morning Amazon released their Amazon Instant Video app for the iPad. The app allows anyone with an ipad to stream previously purchase movies and tv shows or for those with an Amazon Prime Account, access to Prime Instant Video. Finally for anyone that is in the Apple camp, you now have an option other than flash video in your browser to make use of your Prime Instant Video. It will also sync your place in a video so you can pick up where you left off on another device.
That is not to say the app is without its flaws. It seems impossible to find a search field to find video, so you either have to make do with Amazon’s recommendations or use the website to add content to your watch list. And sadly you cannot Air Play the video to your Apple TV (but you can stream the audio, which is pointless in my opinion). I don’t have a video out cable to see if that is disabled, but I’m betting it is.
All in all if you are either invested in the Amazon media camp or a Prime member such as myself this app is a no brainer to download. Finally I don’t have to sit at my Mac even more if I want to enjoy Prime video. Hopefully this will pave the way for an Instant Video app for the AppleTV, but I’m not holding my breath on that one.
Itunes store link: Amazon Instant Video for iPad